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Strategic management: concepts and cases / Fred D. David

By: Material type: TextTextPublication details: Singapore : Prentice-Hall, c2009Edition: Twelfth editionDescription: 326 pages : illustrations ; 27 cmISBN:
  • 9789810697013
Subject(s): LOC classification:
  • HD 30.28 .D38 2009
Contents:
Part I : Overview -- Chapter 1 : The Nature of strategic management -- Part 2 : Strategic formulation -- Chapter 2 : Formulating the business vision and mission -- Chapter 3 : Making an external assessment -- Chapter 4 : Making an internal assessment -- Chapter 5 : Placing strategies into action -- Chapter 6 : Understanding strategy analysis and choice -- Part 3 : Strategy implementation -- Chapter 7 : Dealing with management and operations issues -- Chapter 8 : Dealing with marketing, finance/accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation -- Chapter 9 : Reviewing, evaluating and controlling strategy -- Part 5 : Strategic management case analysis
Summary: This edition continues to offer many special time-tested features and content that have made this text so successful for nearly twenty years.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .D38 2009 (Browse shelf(Opens below)) c.1 Available NULIB000000715

Part I : Overview -- Chapter 1 : The Nature of strategic management -- Part 2 : Strategic formulation -- Chapter 2 : Formulating the business vision and mission -- Chapter 3 : Making an external assessment -- Chapter 4 : Making an internal assessment -- Chapter 5 : Placing strategies into action -- Chapter 6 : Understanding strategy analysis and choice -- Part 3 : Strategy implementation -- Chapter 7 : Dealing with management and operations issues -- Chapter 8 : Dealing with marketing, finance/accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation -- Chapter 9 : Reviewing, evaluating and controlling strategy -- Part 5 : Strategic management case analysis

This edition continues to offer many special time-tested features and content that have made this text so successful for nearly twenty years.

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