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Principles of marketing / Felina C. Young and Cristobal M. Pagoso

By: Contributor(s): Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2008Edition: First EditionDescription: ix, 433 pages ; 23 cmISBN:
  • 9789712350634
Subject(s): LOC classification:
  • HF 5415 .Y66 2008
Contents:
The marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan.
Summary: The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .Y66 2008 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000000357

Includes bibliographical references and index.

The marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan.

The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity.

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