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Principles of marketing / Roberto G. Medina

By: Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2008Edition: Revised EditionDescription: xv, 326 pages ; 21 cmISBN:
  • 9789712352423
Subject(s): LOC classification:
  • HF 5415 .M43 2008
Contents:
CHAPTER 1. An Overview of Marketing -- 2. Consumer Behavior -- 3. The Buying Behavior of Organizational Markets -- 4. Market Segmentation and Targeting -- 5. Marketing Research and information systems -- 6. The Product -- 7. The Price -- 8. Marketing Channels -- 9. Physical distribution -- 10.T Retailing and wholesaling -- 11. Personal Selling -- 12. Advertising, Public relations and Sales Promotion -- 13. Services Marketing and Non- Business Marketing -- 14. International Marketing -- 15. Marketing Planning and control -- 16. Marketing and society -- 17. Mini-Cases.
Summary: Three new chapters are added to the original fourteen, "Consumer Behavior" , "The Buying Behavior of Organizational Markets" and "Mini-Cases".
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .M43 2008 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000000356

Includes bibliographical references and index.

CHAPTER 1. An Overview of Marketing -- 2. Consumer Behavior -- 3. The Buying Behavior of Organizational Markets -- 4. Market Segmentation and Targeting -- 5. Marketing Research and information systems -- 6. The Product -- 7. The Price -- 8. Marketing Channels -- 9. Physical distribution -- 10.T Retailing and wholesaling -- 11. Personal Selling -- 12. Advertising, Public relations and Sales Promotion -- 13. Services Marketing and Non- Business Marketing -- 14. International Marketing -- 15. Marketing Planning and control -- 16. Marketing and society -- 17. Mini-Cases.

Three new chapters are added to the original fourteen, "Consumer Behavior" , "The Buying Behavior of Organizational Markets" and "Mini-Cases".

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