Business communication design: creativity, strategies, and solutions / Pamela A. Angell
Material type:
TextPublication details: Maidenhead : McGraw Hill Education, c2007Edition: Second EditionDescription: xxviii, 612 pages : illustrations ; 25 cmISBN: - 9780071105835
- HF 5718 .A54 2007
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5718 .A54 2007 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000319 |
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| GC HF 5691 .O25 2020 Essential quantitative methods : for business, management and finance / | GC HF 5691 .S631 2003 Business math handbook to accompany practical business math procedures / | GC HF 5703 .K48 2007 Entrepreneur magazine's ultimate book of sales letters : customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM / | GC HF 5718 .A54 2007 Business communication design: creativity, strategies, and solutions / | GC HF 5718 .L63 2007 Business communication building critical skills / | GC HF 5718 .R46 2015 Business communication / | GC HF 5821 .A74 2015 Advertising / |
Includes bibliographical references.
1 The Basics -- 2 How Business Communicates -- 3 Creating Effective Messages -- 4 Listening: A Silent Hero -- 5 Creating and Using Meaning -- 6 Designing Messages with Words -- 7 Designing Oral Presentations -- 8 Business Writing Design -- 9 Direct and Indirect Communication Strategies -- 10 The Business of Reports: Informal and Formal Report Writing -- 11 Writing Strategies for Reports and Proposals -- 12 Culture: Inside and Out -- 13 Interpersonal and Collaborative Messages -- 14 The Business of Change and Conflict -- 15 Creating a Career and Designing Resumes -- 16 Interviewing to Get the Job -- 17 Creativity and Visual Design
Emphasizes the role of critical and creative thinking in the communication process. This book offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. It addresses the variety of communication options that modern workers face.
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