Myths of social media : dispel the misconceptions and master social media / Michelle Carvill and Ian MacRae

Includes index.

Chapter - 00: Introduction -- Chapter - 01: Social media is a waste of time -- Chapter - 02: All social networks do the same thing -- Chapter - 03: Social media isn't that influential -- Chapter - 04: Social media replaces real-life networking -- Chapter - 05: Social media marketing is a dark art -- Chapter - 06: It's not worth responding to criticism on social media -- Chapter - 07: Sharing more content is always better -- Chapter - 08: Social media is free -- Chapter - 09: Social media can replace your business website -- Chapter - 10: Social media activity is purely a marketing function -- Chapter - 11: Social media cannot be done well in-house -- Chapter - 12: Social media means my business has to be available 24/7 -- Chapter - 13: Social media is no use for internal communications -- Chapter - 14: Employees know what is expected of them on social media -- Chapter - 15: Social media is not effective for business development -- Chapter - 16: It's not possible to measure social media ROI -- Chapter - 17: Digital natives are all social media experts -- Chapter - 18: Social media influencers are a new phenomenon -- Chapter - 19: People have different personalities on social media -- Chapter - 20: Saying the wrong thing on social media will get me cancelled -- Chapter - 21: Public social media profiles are fair game for employers and recruiters -- Chapter - 22: Business leaders don't need a presence on social media -- Chapter - 23: Social media is full of #fakenews -- Chapter - 24: Social media is the best source of information -- Chapter - 25: Social media intensifies information bubbles -- Chapter - 26: Social media is not strategic -- Chapter - 27: Social media is purely for broadcasting -- Chapter - 28: Oversharing on social media can reveal trade secrets -- Chapter - 29: Being active on social media lets me control my digital footprint -- Chapter - 30: Social networks will protect my data.

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks the most commonly held myths and shows you how to use social media effectively for work and at work.