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Strategic management in tourism and hospitality industry / John Paul Buenaventura and Liberty Buenaventura-Gutierrez

By: Material type: TextTextPublication details: Manila, Philippines : Mindshapers Co. Inc., c2024Description: x, 158 pages : illustrations ; 26 cmISBN:
  • 9789719655862
Subject(s): LOC classification:
  • TX 911.3.M27 .B84 2024
Contents:
Lesson 1. Introduction to strategic Management in Tourism -- Lesson 2. Business Competition in Hospitality Industry -- Lesson 3. Vision, Mission and Values in Tourism and Hospitality -- Lesson 4. External Environment analysis in Tourism and Hospitality -- Lesson 5. Internal Analysis in Tourism and Hospitality -- Lesson 6. Strategy formulation in Tourism and Hospitality -- Lesson 7. Strategy Implementation and Execution in Tourism and Hospitality Industry -- Lesson 8. Strategic evaluation and control in tourism and hospitality -- Lesson 9. Innovation and Technology in Tourism and Hospitality strategy -- Lesson 10. Globalization and International strategies -- Lesson 11. Crisis management and Risk mitigation -- Lesson 12. Current Trends in Strategic Management for tourism and hospitality.
Summary: This course is designed to introduce the students to the value and philosophy needed for leading and operating an organization that is aimed at continually improving performance over the long term by focusing on the operations of the hospitality industry and its clients.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main Filipiniana Gen. Ed - CTHM FIL TX 911.3.M27 .B84 2024 (Browse shelf(Opens below)) c.1 Available NULIB000019507

Includes bibliographical references.

Lesson 1. Introduction to strategic Management in Tourism -- Lesson 2. Business Competition in Hospitality Industry -- Lesson 3. Vision, Mission and Values in Tourism and Hospitality -- Lesson 4. External Environment analysis in Tourism and Hospitality -- Lesson 5. Internal Analysis in Tourism and Hospitality -- Lesson 6. Strategy formulation in Tourism and Hospitality -- Lesson 7. Strategy Implementation and Execution in Tourism and Hospitality Industry -- Lesson 8. Strategic evaluation and control in tourism and hospitality -- Lesson 9. Innovation and Technology in Tourism and Hospitality strategy -- Lesson 10. Globalization and International strategies -- Lesson 11. Crisis management and Risk mitigation -- Lesson 12. Current Trends in Strategic Management for tourism and hospitality.

This course is designed to introduce the students to the value and philosophy needed for leading and operating an organization that is aimed at continually improving performance over the long term by focusing on the operations of the hospitality industry and its clients.

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