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Implementing SAP CRM : the guide for business and technology managers / Vivek Kale

By: Material type: TextTextPublication details: Boca Raton, Florida : CRC Press, c2015Description: xxix, 483 pages : illustrations ; 26 cmISBN:
  • 9781482231427
Subject(s): LOC classification:
  • HF 5415.5 .K35 2015
Contents:
Section 1. Setting the stage -- Section 2. SAP CRM applications -- Section 3. Pre-implementation stage -- Section 4. Implementation stage -- Section 5. Post-implementation stage -- Section 6. SAP CRM implementation and beyond.
Summary: This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Graduate Studies General Circulation Doctor in Information Technology GC HF 5415.5 .K35 2015 (Browse shelf(Opens below)) c.1 Available NULIB000019438

Includes bibliographical references and index.

Section 1. Setting the stage -- Section 2. SAP CRM applications -- Section 3. Pre-implementation stage -- Section 4. Implementation stage -- Section 5. Post-implementation stage -- Section 6. SAP CRM implementation and beyond.

This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).

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