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Data and analytics strategy for business : unlock data assets and increase innovation with a results-driven data strategy / Simon Asplen- Taylor

By: Material type: TextTextPublication details: London, United Kingdom : Kogan Page Limited, c2022Description: xviii, 305 pages : illustrations ; 24 cmISBN:
  • 9781398606050
LOC classification:
  • HD 30.215 .T39 2022
Summary: For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity.
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Graduate Studies General Circulation Doctor in Information Technology GC HD 30.215 .T39 2022 (Browse shelf(Opens below)) c.1 Available NULIB000019275

For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity.

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