Strategic management in tourism and hospitality with total quality management / Don M. Magpantay, Augusto R. Matias and Angelie Marie L. Vizconde
Material type:
- 9786218179547
- G 155.A1 .M34 2022

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Main Filipiniana | Hospitality Management | FIL G 155.A1 .M34 2022 (Browse shelf(Opens below)) | c.1 | Available | NULIB000019172 |
Browsing LRC - Main shelves, Shelving location: Filipiniana, Collection: Hospitality Management Close shelf browser (Hides shelf browser)
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FIL G 155.A1 .S26t 2010 Principles of tourism 2 / | FIL G 155.A1 .C78 2008 Principles and ethics of tour guiding / | FIL G 155.A1 .L53 2007 Introduction to tourism : a comprehensive guide to the travel and tourism industry / | FIL G 155.A1 .M34 2022 Strategic management in tourism and hospitality with total quality management / | FIL G 155.A1 .O86 2021 Philippine culture and tourism geography / | FIL G 155.A1 .S26 2010 Principles of tourism 1 / | FIL G 155.A1 .S47 2020 Marketing for tourism and hospitality / |
Includes bibliographical references.
Chapter 1. The nature of Strategic Planning -- Chapter 2. The Business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Crafting a strategy: the quest for competitive advantage -- Chapter 6. Strategy Analysis and choice -- Chapter 7. Executing the strategies: Management and operations issues -- Chapter 8. Executing the startegies: Marketing, Finance/Accounting, R&D, and Mis Issues -- Chapter 9. Corporate Governance and Ethics -- Chapter 10. Total Quality Management Systems: Hospitality ang Tourism Management.
This book describe the strategic management process.
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