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Technology entrepreneurship : taking innovation to the marketplace / Thomas Duening, Robert Hisrich and Michael Lechter.

By: Contributor(s): Material type: TextTextPublication details: United Kingdom : Academic Press, c2021Edition: Third EditionDescription: xxi, 416 pages ; 23 cmISBN:
  • 9780128222034
Subject(s): LOC classification:
  • HC 79.T4 .D84 2021
Contents:
Technology entrepreneurs in the global economy -- Becoming an entrepreneur -- Creating your venture -- Understanding your market -- Developing your products -- Protecting your intellectual property -- Legal structure and equity distribution -- Financing the venture -- Acquiring capital resources -- Launching your venture -- Marketing your venture -- Contracts -- Managing the venture: strategy and operations -- Venture leadership -- Valuing and exiting your venture -- Your entrepreneurial career.
Summary: The third edition of Technology Entrepreneurship provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Gen. Ed. - COE GC HC 79.T4 .D84 2021 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000018930
Books Books National University - Manila LRC - Main General Circulation Gen. Ed. - COE GC HC 79.T4 .D84 2021 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000019268

Includes index.

Technology entrepreneurs in the global economy -- Becoming an entrepreneur -- Creating your venture -- Understanding your market -- Developing your products -- Protecting your intellectual property -- Legal structure and equity distribution -- Financing the venture -- Acquiring capital resources -- Launching your venture -- Marketing your venture -- Contracts -- Managing the venture: strategy and operations -- Venture leadership -- Valuing and exiting your venture -- Your entrepreneurial career.

The third edition of Technology Entrepreneurship provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.

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