A First look at communication theory / Em Griffin, Andrew Ledbetter and Glenn Sparks

By:

Griffin, Em [author]

Contributor(s):

Ledbetter, Andrew ;Sparks, Glenn [co-author;co-author]

Material type: Text

TextPublication details: New York, NY : McGraw Hill Education, c2019Description: xvi, 475 pages : illustrations ; 26 cmISBN:

9781260091564

Subject(s):

COMMUNICATION PHILOSOPHY

LOC classification:

P 90 .G75 2019

Contents:

Overview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration.

Summary: A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	Communication	GC P 90 .G75 2019 c.2 (Browse shelf(Opens below))	c.2	Available		NULIB000018879

Browsing LRC - Annex shelves, Shelving location: General Circulation, Collection: Communication Close shelf browser (Hides shelf browser)

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Previous	GC P 90 .B37 2012 Introduction to mass communication : media literacy and culture /	GC P 90 .E97 2017 Exploring communication theory /	GC P 90 .G75 2019 c.1 A First look at communication theory /	GC P 90 .G75 2019 c.2 A First look at communication theory /	GC P 90 .P39 2018 c.1 Mass communications and media studies : an introduction /	GC P 90 .P39 2018 c.2 Mass communications and media studies : an introduction /	GC P 94 .C47 2019 Media ethics and global justice in the digital age /	Next

Includes index.

Overview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration.

A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are.

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