A Short primer on innovative evaluation reporting / Kylie Hutchinson.

Includes bibliographical references.

Introduction -- Chapter 1 : Why reporting matters -- Chapter 2 : Principles for more effective reporting -- Target your audience -- Develop a communications plan -- Layer your content -- Reorder your key messages -- Chapter 3 : What makes your content sticky? -- The curse of knowledge -- Stickiness -- Simplicity -- Unexpectedness -- Concreteness -- Credibility -- Emotions -- Stories -- SUCCESs for stickiness -- Visual stickiness -- Chapter 4 : Common report errors -- Executive summary is too long -- Too much jargon -- Key findings are hard to find -- Reporting too much data -- Missing windows of opportunity -- Too much narrative -- Ignoring report design -- Chapter 5 : Alternatives to a final report -- Presentations -- Oral presentations -- Slides -- Screencasts -- Narrative summaries -- Two-pagers -- Slidedocs -- Policy Briefs -- Newsletters -- Conference posters -- Press releases -- Visuals -- Infographics -- Data dashboards -- Mapping -- Graphic recording -- Cartoons and comics -- Digital -- Animated videos -- Interactive websites -- Email marketing -- Podcasts -- Physical items -- Poetry, drama and dance -- Chapter 6 : Moving forward -- Conclusion.

Evaluators everywhere struggle with these questions. Unfortunately, many still use a lengthy, one-size fits all approach for reporting that doesn’t meet the needs of diverse evaluation audiences. A Short Primer on Innovative Evaluation Reporting highlights why the traditional evaluation report isn’t working and what you can do about it. Discover four principles for communicating your results effectively and ways to make your key messages stickier. Learn simple tricks to make your final report more appealing to readers. Explore exciting alternatives that not only capture the attention of stakeholders, but inspire them to action.