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Unified theory of business strategy / Rod Samimi

By: Material type: TextTextPublication details: [Brisbane, Queensland] : Sentinel9 Pty Ltd, c2020Description: v, 199 pages : color illustrations ; 26 cmISBN:
  • 9780648973409
Subject(s): LOC classification:
  • HD 30.28 .S26 2020
Contents:
Introduction and background -- Chapter 1. What is strategy? -- Chapter 2. Strategy in business: An applied framework -- Summary of Chapter 1 and 2 -- Chapter 3. Applied business strategy -- Physical examples and case studies -- Appendix.
Summary: Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These are widely accepted as essential to business success. But describing these factors is not the same as making them happen. What corporate executives and business owners increasingly need is a practical, workable approach to business strategy that is supported by theory (but not drowned in it). That is where this book comes in.In 'Unified Theory of Business Strategy', Dr Rod Samimi combines theory and practice to give readers a solid understanding of how to formulate and implement a pragmatic business strategy. It includes a theoretical framework and applied interpretations, plus a detailed guide for compiling business plans. Using the Sentinel 9 multidisciplinary approach, the book configures an innovative way to look at business strategy.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Management Accounting GC HD 30.28 .S26 2020 (Browse shelf(Opens below)) c.1 Available NULIB000018569

Includes bibliographical references.

Introduction and background -- Chapter 1. What is strategy? -- Chapter 2. Strategy in business: An applied framework -- Summary of Chapter 1 and 2 -- Chapter 3. Applied business strategy -- Physical examples and case studies -- Appendix.

Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These are widely accepted as essential to business success. But describing these factors is not the same as making them happen. What corporate executives and business owners increasingly need is a practical, workable approach to business strategy that is supported by theory (but not drowned in it). That is where this book comes in.In 'Unified Theory of Business Strategy', Dr Rod Samimi combines theory and practice to give readers a solid understanding of how to formulate and implement a pragmatic business strategy. It includes a theoretical framework and applied interpretations, plus a detailed guide for compiling business plans. Using the Sentinel 9 multidisciplinary approach, the book configures an innovative way to look at business strategy.

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