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A First look at communication theory / Em Griffin, Andrew Ledbetter and Glenn Sparks

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw Hill Education, c2019Description: xvi, 475 pages : illustrations ; 26 cmISBN:
  • 9781260091564
Subject(s): LOC classification:
  • P 90 .G75 2019
Contents:
Overview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration.
Summary: A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Communication GC P 90 .G75 2019 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000018539

Includes index.

Overview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration.

A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are.

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