Popular culture : introductory perspectives / Marcel Danesi

By:

Danesi, Marcel [author]

Material type: Text

TextPublication details: London, United Kingdom : Rowman & Littlefield, c2019Edition: Fourth EditionDescription: xi, 381 pages ; 23 cmISBN:

9781538107430

Subject(s):

POPULAR CULTURE

LOC classification:

HM 621 .D36 2019

Contents:

1. What is popular culture? -- 2. Explaining pop culture -- 3. The business of pop culture -- 4. Print culture -- 5. Radio culture -- 6. Pop culture -- 7. Cinema and video -- 8. Television -- 9. Advertising and Branding -- 10. Pop Language -- 11. Online Pop Culture -- 12. Forever Pop.

Summary: For courses in popular culture, media and society, and sociology of the media. Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi’s text shows us how popular culture validates our common experiences and affects our daily lives. The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Tourism Management	GC HM 621 .D36 2019 (Browse shelf(Opens below))	c.1	Checked out	05/29/2025	NULIB000018372

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Reprint 2019.

Includes bibliographical references and index.

For courses in popular culture, media and society, and sociology of the media. Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi’s text shows us how popular culture validates our common experiences and affects our daily lives. The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives.

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