Entrepreneurial management / Marife Agustin-Acierto
Material type:
- 9786214270569
- HD 62.7 .A25 2019

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex II Filipiniana | Gen. Ed. - CBA | FIL HD 62.7 .A25 2019 (Browse shelf(Opens below)) | c.1 | Available | NULIB000018310 |
Includes bibliographical references.
CHAPTER 1. Concept of entrepreneurship -- 2. Economic developments of entrepreneurship -- 3. Developing a business plan -- 4. Identification of target market -- 5. Branding strategies -- 6. Marketing mix in the development of marketing strategy -- 7. Management requirements -- 8. Finance: Analyzing financial statements and creating projections -- 9. Business operations and implementations -- Bibliography
This book is envisioned by the author as a reference material for students taking courses in Business Opportunities as introduction to the development of entrepreneurship.
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