The analytic hospitality executive : implementing data analytics in hotels and casinos / Kelly A. McGuire
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2017Description: xxii, 408 pages : illustrations ; 24 cmISBN: - 9781119129981
- TX 911.3.M27 .M34 2017
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC TX 911.3.M27 .M34 2017 (Browse shelf(Opens below)) | c.1 | Available | NULIB000018126 |
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| GC TX 911.3.M27 .K38 2009 Timeshare managament : The key issues for hospitality managers / | GC TX 911.3.M27 .K55 2018 Hospitality heroes 2 : learn insights, secrets and knowledge from top level restaurant entrepreneurs on what it takes to open a successful hospitality business in the UK / | GC TX 911.3.M27 .L44 2011 Entrepreneurship & small business management in the hospitality industry / | GC TX 911.3.M27 .M34 2017 The analytic hospitality executive : implementing data analytics in hotels and casinos / | GC TX 911.3.M27 .M36 2008 Managing food and nutrition services : for the culinary, hospitality, and nutrition professions / | GC TX 911.3.M27 .M55 2006 Managing the lodging operation / | GC TX 911.3.M27 .N49 2019 The Next frontier of restaurant management : harnessing data to improve guest service and enhance the employee experience / |
Includes bibliographical references and index.
1.Building a strategic analytic culture in hospitality and gaming -- 2.Data management for hospitality and gaming -- 3.Data visualization -- 4.From reactive to proactive decision making: advanced analytics in action -- 5.Analytics for operations -- 6.Analytics for marketing -- 7.Analytics for sales -- 8.Analytics for revenue management -- 9.Analytics for performance analysis -- 10.Analytics for gaming -- 11.Pulling it all together: building an analytical organization.
The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
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