The art of event planning : pro tips from an industry insider / Gianna Cardinale Gaudini
Material type:
TextPublication details: [Place of publication not identifed] : [publisher not identified], c2019Description: 196 pages ; 26 cmISBN: - 9781733119627
- GT 3405 .G38 2019
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC GT 3405 .G38 2019 (Browse shelf(Opens below)) | c.1 | Available | NULIB000017798 |
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| GC GT 3405 .E83 [c?] Events design / | GC GT 3405 .F69 2014 Doing events research : from theory to practice / | GC GT 3405 .F91 2018 Event design handbook : systematically design innovative events using the Event Canvas / | GC GT 3405 .G38 2019 The art of event planning : pro tips from an industry insider / | GC GT 3405 .G48 2012 Event studies : theory, research and policy for planned events / | GC GT 3405 .G65 2008 Special events : the roots and wings of celebration / | GC GT 3405 .G65 2011 c.1 Special events : a new generation and the next frontier / |
The art of event planning :, The
1. So you think you want to be an event planner -- 2. Building your rock star team -- 3. Defining your target audience -- 4. Honing your event strategy -- 5. Establishing your niche : from cabernet to contracts -- 6. Finding the perfect venue, and beyond -- 7. Creating a memorable environment -- 8. Drive engagement through personalization and technology -- 9. "Surprise and delight" - It's all in the details -- 10. Plan corporate events like a professional -- 11. What to expect in the future -- 12. Conclusion
As the event planning industry evolves, so do attendee expectations for experiences. In part, this is due to a growth of content and stimuli across all mediums, but it is also a result of the increasing role of technology available to enhance practically every component within the event and experimental spectrum.
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