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Entrepreneurship in tourism / Andreas Walmsley

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, c2019Description: xv, 238 pages ; 25 cmISBN:
  • 9781138048775
Subject(s): LOC classification:
  • G 155.A1 .W16 2019
Contents:
Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
Summary: The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Tourism Management GC G 155.A1 .W16 2019 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000017411
Browsing LRC - Main shelves, Shelving location: General Circulation, Collection: Tourism Management Close shelf browser (Hides shelf browser)
GC G 155.A1 .T68 2017 Tourism and political change / GC G 155.A1 .T68 2020 Tourism innovation : technology, sustainability and creativity / GC G 155.A1 .V55 2014 Tourism destination development : Turns and tactics / GC G 155.A1 .W16 2019 c.1 Entrepreneurship in tourism / GC G 155.A1 .W16 2019 c.2 Entrpreneurship in tourism / GC G 155.A1 .W43 2006 Tourism management / GC G 155.A1 .W43 2014 c.1 Tourism Management /

Includes bibliographical references and index.

Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

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