The million dollar greeting : today's best practices for profit, customer retention, and a happy workplace / Dan Sach and Janet Scott
Material type:
TextPublication details: [New York] : Apollo Publishers, c2018Description: 204 pages ; 24 cmISBN: - 9781948062145
- HF 5415.5 .S24 2018
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National University - Manila | LRC - Main General Circulation | Tourism Management | GC HF 5415.5 .S24 2018 (Browse shelf(Opens below)) | c.1 | Available | NULIB000017395 |
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| GC HD 69.B7 .B29 2019 c.1 Place branding for small cities, regions and downtowns : the essentials for successful destinations / | GC HD 69.B7 .B29 2019 c.2 Place branding for small cities, regions and downtowns : the essentials for successful destinations / | GC HD 70.U5 .H55 2017 Strategic management : an integrated approach theory and cases / | GC HF 5415.5 .S24 2018 The million dollar greeting : today's best practices for profit, customer retention, and a happy workplace / | GC HF 5438.25 .M36 2006 Selling hospitality : a situational approach / | GC HF 1604 .L65 2019 Transportation and the belt and road initiative : a paradigm shift / | GC HF 5686 .A33 2007 c.2 Management accounting for the hospitality, tourism and leisure industries : a strategic approach / |
Includes bibliographical references.
Foreword / by Alwyn Scott ; Introduction: A brief (but necessary) history of customer service -- It all starts with hospitality, baby -- Section 1: The Evangelists. Zingerman's: laser-focused on customer service ; Nick's Pizza & Pub: employees in charge ; BerylHealth: everyone deserves a "thank you" -- Section 2: The Transformers. Zappos: if you're not changing, you're dying ; FreshBooks: it's all about the rock stars--a.k.a. customer service ; Brooklyn Brewery: education -- Section 3: The Pragmatists. Lettuce Entertain You: consistency for the brand and the customer ; Union Square Hospitality: start at square one--hiring ; Hyatt: top-down empathy ; Lessons learned.
Giving customers a good experience is still the route to loyalty, a good brand, and profitable sales. Here is how businesses large and small deliver it. And how you can, too.
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