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Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett

By: Contributor(s): Material type: TextTextPublication details: [New York] : Kogan Page Limited, c2018Edition: SECOND EDITIONDescription: xvi, 345 pages : illustrations ; 25 cmISBN:
  • 9780749483319
Subject(s): LOC classification:
  • GT 3405 .D69 2018
Contents:
Chapter 1: Introduction to events -- Chapter 2 : Putting event planning into motion -- Chapter 3 : Location, location, location! Destination and venue selection for events -- Chapter 4 : Developing your events programme and content -- Chapter 5 : Understanding site planning and safety essentials for events -- Chapter 6 : How to build and develop an events team -- Chapter 7 : Drawing in the crowds - Promotion and publicity for events -- Chapter 8 : Budgeting, finances and procurement for events management -- Chapter 9 : A practical guide to managing an event on the day -- Chapter 10 : Measuring success - Post-event evaluation and insights -- Chapter 11: Future-proofing your events
Summary: With real-world case studies from around the globe, as well as an invaluable toolkit of templates, planning checklists and budget sheets, this practical book is an ideal resource for those seeking a step-by-step formula to plan and deliver a successful event.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC GT 3405 .D69 2018 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000017393

Includes bibliographical references and index.

Chapter 1: Introduction to events -- Chapter 2 : Putting event planning into motion -- Chapter 3 : Location, location, location! Destination and venue selection for events -- Chapter 4 : Developing your events programme and content -- Chapter 5 : Understanding site planning and safety essentials for events -- Chapter 6 : How to build and develop an events team -- Chapter 7 : Drawing in the crowds - Promotion and publicity for events -- Chapter 8 : Budgeting, finances and procurement for events management -- Chapter 9 : A practical guide to managing an event on the day -- Chapter 10 : Measuring success - Post-event evaluation and insights -- Chapter 11: Future-proofing your events

With real-world case studies from around the globe, as well as an invaluable toolkit of templates, planning checklists and budget sheets, this practical book is an ideal resource for those seeking a step-by-step formula to plan and deliver a successful event.

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