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Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson and Sam Stern

By: Contributor(s): Material type: TextTextPublication details: San Francisco, California : Berrett-Koehler Publisher, Inc., c1997Description: ix, 277 pages ; 25 cmISBN:
  • 1576750094
Subject(s): LOC classification:
  • HD 53 .R6 1997
Contents:
1. The true nature of corporate creativity -- 2. How preconceptions limit corporate creativity -- 3. What do we really know about creativity? -- 4. The decline of the simple suggestion system and the rise of a new generation -- 5. How misalignment shuts down creativity -- 6. Alignment : The first essential element -- 7. Self-initiated activity -- 8. Unofficial activity -- 9. Serendipity -- 10. Diverse stimuli -- 11. Within-company communication -- 12. Unleashing corporate creativity : where to start
Summary: Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 53 .R6 1997 (Browse shelf(Opens below)) c.1 Available NULIB000016221

Includes index.

1. The true nature of corporate creativity -- 2. How preconceptions limit corporate creativity -- 3. What do we really know about creativity? -- 4. The decline of the simple suggestion system and the rise of a new generation -- 5. How misalignment shuts down creativity -- 6. Alignment : The first essential element -- 7. Self-initiated activity -- 8. Unofficial activity -- 9. Serendipity -- 10. Diverse stimuli -- 11. Within-company communication -- 12. Unleashing corporate creativity : where to start

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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