Sun Tzu : war and management : application to strategic management and thinking / Wee Chow Hou, Lee Khai Sheang and Bambang Walujo Hidajat
Material type:
TextPublication details: Singapore : Addision-Wesley Publishing Company, c1991Description: xii, 307 pages : illustrations ; 22 cmISBN: - 201352524
- HD 70 .J3W42 1991
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National University - Manila | LRC - Annex II General Circulation | Marketing Management | GC HD 70 .J3W42 1991 (Browse shelf(Opens below)) | c.1 | Available | NULIB000016150 |
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Includes bibliographical references and index.
1. Battlefields and boardrooms -- 2. Situation appraisal -- 3. Formulation of goals and choice of battleground -- 4. Formulation of strategies -- 5. Evaluation of strategies -- 6. Implementation of strategies: the human factor -- 7. Implementation of strategies: the operational factor -- 8. Strategic controls -- 9. The art of strategic management and thinking -- Appendix A: Concepts and principles of war -- Appendix B: Sun Tzu's Art of war
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