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The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / Ned Roberto

By: Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2015Description: x, 286 pages ; 22 cmISBN:
  • 9789712377471
Subject(s): LOC classification:
  • HF 5415.13 .R64 2015
Contents:
Chapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers.
Summary: This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.13 .R64 2015 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000015101

Chapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers.

This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads.

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