Fundamentals of strategic management / Norberto A Jr Orcullo

By: Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2007Description: xix, 302 pages ; illustrations ; 23 cmSubject(s): LOC classification:
  • HD 30.28 .O63 2007
Contents:
CHAPTER 1. Evolution of business policy -- 2. Motivators and drivers of strategic management -- 3.Business competition -- 4. Corporate Level strategies -- 5. Business and Functional Level Strategies -- 6. Value Chain -- 7. Strategic Management models -- 8. Task 1: Environmental Scanning -- 9. Task 2: The vision and Mission statement -- 10. Task 3: Setting Strategic Objectives -- 11. Task 4: Crafting strategies -- 12. Task 5: Implementing and executing strategies -- 13. Task 6: Monitoring, Evaluating and Taking corrective actions -- 14. Industry Situation Analysis -- 15. Competitive Strategies.
Summary: This book was written with the undergraduate students in mind without job or industry experience or anyone who wishes to be introduces to the theories and principles of strategic management.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HD 30.28 .O63 2007 (Browse shelf(Opens below)) c.1 Available NULIB000014324

Includes bibliographical references and index.

CHAPTER 1. Evolution of business policy -- 2. Motivators and drivers of strategic management -- 3.Business competition -- 4. Corporate Level strategies -- 5. Business and Functional Level Strategies -- 6. Value Chain -- 7. Strategic Management models -- 8. Task 1: Environmental Scanning -- 9. Task 2: The vision and Mission statement -- 10. Task 3: Setting Strategic Objectives -- 11. Task 4: Crafting strategies -- 12. Task 5: Implementing and executing strategies -- 13. Task 6: Monitoring, Evaluating and Taking corrective actions -- 14. Industry Situation Analysis -- 15. Competitive Strategies.

This book was written with the undergraduate students in mind without job or industry experience or anyone who wishes to be introduces to the theories and principles of strategic management.

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