Business communication / Kathryn Rentz and Paula Lentz
Material type:
TextPublication details: Boston, Massachusetts : McGraw Hill Education, c2015Edition: Third editionDescription: xvi, 347 pages : illustrations ; 28 cmISBN: - 9780073403229
- HF 5718 .R46 2015
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5718 .R46 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000014099 |
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| GC HF 5703 .K48 2007 Entrepreneur magazine's ultimate book of sales letters : customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM / | GC HF 5718 .A54 2007 Business communication design: creativity, strategies, and solutions / | GC HF 5718 .L63 2007 Business communication building critical skills / | GC HF 5718 .R46 2015 Business communication / | GC HF 5821 .A74 2015 Advertising / | GC HF 5821 .O48 2012 c.1 Advertising and integrated brand promotion / | GC HF 5821 .O48 2012 c.2 Advertising and integrated brand promotion / |
Part One: UNDERSTANDING BUSINESS COMMUNICATION -- Chapter 1: Communicating in the Workplace -- Chapter 2. Understanding the writing process -- Part Two: MASTERING WRITING AND PRESENTATION BASICS -- Chapter 3: Using Visuals in Written and Oral Communication -- Chapter 4: Using an Appropriate Style Part Three: WRITING EFFECTIVE MESSAGES -- Chapter 5: Writing Good-News and Neutral Messages -- Chapter 6: Writing Bad-News Messages -- Chapter 7: Writing Persuasive Messages and Proposals -- Part Four: WRITING EFFECTIVE REPORTS -- Chapter 8: Researching and Writing Reports -- Chapter 9: Writing Short Reports -- Part Five: DEVELOPING ADDITIONAL BUSINESS COMMUNICATION SKILLS -- Chapter 10: Communicating Orally -- Chapter 11: Communicating in the Job Search
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