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The strategic management of higher education : serving students as customers for institutional growth / Hamid H. Kazeroony

By: Material type: TextTextPublication details: New York : Business Expert Press, c2012Description: 173 pages ; 23 cmISBN:
  • 9781606493663
Subject(s): LOC classification:
  • LB 2341 .St82 2012
Contents:
1. Strategies to better serve students and grow institutions -- 2. The changing environment of higher education -- 3. Organizational culture in higher education -- 4. Change process in existing institutions -- 5. The changing learners -- 6. Supporting learners' activities -- 7. Online, hybrid and face-to-face -- 8. Publisher's technologies and their impact on higher education -- 9. Administrative and academic structures: for profit and non-profit -- 10. Funding: student loans, scholarships and endowments -- 11. Accreditation -- 12. Marketing your institution and its programs -- 13. The 21st century higher education strategy road map.
Summary: Examines the needs of learners in 21st century, the rise for - profit higher education institutions, and the technological innovations impacting postsecondary education. This book addresses the changing environment of higher education, the administrative structure, challenges, and requirements for successful execution of start-up operations.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Graduate Studies General Circulation Gen. Ed - CEAS GC LB 2341 .St82 2012 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000013838

Includes bibliographical references and index.

1. Strategies to better serve students and grow institutions -- 2. The changing environment of higher education -- 3. Organizational culture in higher education -- 4. Change process in existing institutions -- 5. The changing learners -- 6. Supporting learners' activities -- 7. Online, hybrid and face-to-face -- 8. Publisher's technologies and their impact on higher education -- 9. Administrative and academic structures: for profit and non-profit -- 10. Funding: student loans, scholarships and endowments -- 11. Accreditation -- 12. Marketing your institution and its programs -- 13. The 21st century higher education strategy road map.

Examines the needs of learners in 21st century, the rise for - profit higher education institutions, and the technological innovations impacting postsecondary education. This book addresses the changing environment of higher education, the administrative structure, challenges, and requirements for successful execution of start-up operations.

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