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Public relations ethics: how to practice PR without losing your soul / Dick Martin and Donald K. Wright

By: Material type: TextTextPublication details: Unites States of America : Business Expert Press, c2016Description: xi, 247 pagesISBN:
  • 9781631571466
Subject(s): LOC classification:
  • HM 263 .M37 2016
Contents:
1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion .
Summary: This book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Gen. Ed - CEAS GC HM 263 .M37 2016 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000013547

Includes bibliographical references and index.

1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion .

This book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives.

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