School community relations / Douglas J. Fiore

Includes bibliographical references and index.

1.The Importance of Public Opinion -- 2. Feeling the Pulse of the Community Get to Know Community -- 3. Establishing Everybody's Role -- 4. Communicating Effectively: Everybody's Job -- 5. Building Relationships with Your Internal Publics -- 6. Embracing Your External Publics -- 7. Improving Relationships with the Media -- 8. Putting It All On Paper T-- 9. Communication in an Electronic Era -- 10. Following and Being Followed: Social Networks, Tweets, and Other Updates -- 11. Saying What You Mean: Meaning What You -- 12. Communicating in Crisis The Importance of Planning An Opportunity for Staff Development Communicating During a Crisis Media Relations in Crisis -- 13. Three Opportunities to Shine -- 14. Evaluating Effectiveness and Building Confidence-The Future.

Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.