Why social media matters : school communication in the digital age / Kitty Porterfield and Meg Carnes

By:

Porterfield, Kitty [author]

Contributor(s):

Carnes, Meg [co-author]

Material type: Text

TextPublication details: Bloomington, Indiana : Solution Tree Press, c2012Description: xx, 138 pages ; 23 cmISBN:

9781935542964

Subject(s):

PUBLIC RELATIONS

LOC classification:

LB 2831.8 .P66 2012

Contents:

1. The change -- 2. A hyperconnected community -- 3. Leading the change -- 4. Planning your debut and creating an online platform -- 5. Facebook 101 -- 6. Twitter 101 -- 7. Blogging 101 -- 8. Creating social media guidelines -- 9. What we say and how we say it matter -- 10. Listening to social media -- 11. Crisis management and social media -- 12. The new world: it's just the beginning.

Summary: Why is it so critical that school leaders embrace social media? And when they're ready to start, what's the best first step? Here's everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including step-by-step instructions on how to use three of today's most popular tools for social media: Twitter, Facebook, and blogs.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Graduate Studies General Circulation	Gen. Ed - CEAS	GC LB 2831.8 .P66 2012 (Browse shelf(Opens below))	c.1	Available		NULIB000013531

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Previous	GC LB 2822.84.G7 .B75 2013 The A-Z of school improvement : principles and practice /	GC LB 2822.84.G7 .I67 2001 Improving school effectiveness /	GC LB 2831.5 .R43 2012 The Essentials of human resources administration in education /	GC LB 2831.8 .P66 2012 Why social media matters : school communication in the digital age /	GC LB 2831.9 .F85 2003 The Moral imperative of school leadership /	GC LB 2831.9 .M36 2003 Being and becoming a principal : role conceptions for contemporary principals and assistant principals /	GC LB 2831.58 .R43 2015 c.1 Human resources administration in education /	Next

Includes bibliographical references and index.

Why is it so critical that school leaders embrace social media? And when they're ready to start, what's the best first step? Here's everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including step-by-step instructions on how to use three of today's most popular tools for social media: Twitter, Facebook, and blogs.

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