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Olympic tourism / Mike Weed

By: Material type: TextTextPublication details: Amsterdam : Elsevier Science, c2008Edition: First editionDescription: xix, 236 pages : illustrations ; 24 cmISBN:
  • 9780750681612
Subject(s): LOC classification:
  • G 155. W44 2008
Contents:
Sport, tourism and the Olympic Games -- Who are Olympic tourists? -- The detail of Olympic tourism -- Leveraging Olympic tourism -- Planning for Olympic tourism -- The winter Olympic games -- The games of the XXVII Olympiad in Sydney (2000) -- The games of the XXVIII Olympiad in Athens (2004) -- The games of the XXIX Olympiad in Beijing (2008) -- The games of the XXX Olympiad in London (2012).
Summary: "Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. Since the Sydney Games in 2000, successive Olympic hosts have shown an increasing interest in the issues surrounding the organisation, management and analysis of mega-event sport tourism. This text addresses these issues and using detailed case analysis of previous and future games, discusses how to maximise the success of managing tourism at these events."--Jacket
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC G 155. W44 2008 (Browse shelf(Opens below)) c.1 Available NULIB000013173

Includes bibliographical references and index.

Sport, tourism and the Olympic Games -- Who are Olympic tourists? -- The detail of Olympic tourism -- Leveraging Olympic tourism -- Planning for Olympic tourism -- The winter Olympic games -- The games of the XXVII Olympiad in Sydney (2000) -- The games of the XXVIII Olympiad in Athens (2004) -- The games of the XXIX Olympiad in Beijing (2008) -- The games of the XXX Olympiad in London (2012).

"Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. Since the Sydney Games in 2000, successive Olympic hosts have shown an increasing interest in the issues surrounding the organisation, management and analysis of mega-event sport tourism. This text addresses these issues and using detailed case analysis of previous and future games, discusses how to maximise the success of managing tourism at these events."--Jacket

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