Social media marketing all-in-one for dummies / Jan Zimmerman and Deborah Ng

Includes index.

Book 1: The social media mix -- Making the business case for social media -- Tallying the bottom line -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Book 2: Cypersocial tools -- Discovering helpful tech tools -- Leveraging search engine optimization (SEO) for social media -- Using social bookmarks, news, and share buttons -- Book 3. Content marketing -- Growing your brand with content -- Exploring content marketing platforms -- Developing a content marketing strategy -- Getting your content to the masses -- Book 4. Twitter -- Using Twitter as a marketing tool -- Using Twitter as a networking tool -- Finding the right Twitter tools -- Supplementing online marketing tools with Twitter -- Hosting Twitter chats -- Book 5. Facebook and instagram -- Using Facebook as a marketing tool -- Creating and sharing content on Facebook -- Gaining insights about your Facebook community -- Advertising on Facebook -- Getting started with Instagram -- Book 6. Linkedln -- Promoting yourself with LinkedIn -- Promoting your business with LinkedIn -- Starting a LinkedIn group -- Using LinkedIn as a content platform Book 7. Pintarest -- Pinning down Pinterest -- Marketing with Pinterest -- Driving sales with Pinterest -- Other social media marketing sites -- Weighing the business benefits of minor social sites -- Leaping into Google+ -- Maximizing stratified social communities -- Profiting form mid-sized social media channels -- Making social media mobile -- Multiplying your impact -- Book 9. Measuring results: Building succecc -- Delving into data -- Analyzing content-sharing metrics -- Analyzing Twitter metrics -- Analyzing Facebook metrics -- Measuring other social media networks -- Comparing metrics from different marketing techniques -- Making decisions by the numbers