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Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero

By: Material type: TextTextPublication details: Avon, Massachusetts : Adams Business Media, c2008Description: xi, 353 pages ; 24 cmISBN:
  • 9781598692716
Subject(s): LOC classification:
  • HF 5734.5 .L63 2008
Contents:
Part 1. What's in an Event? -- Part Two. Routine Events: The Simple Can Be Sublime -- Part Three. Conventions, Conferences and Expos -- Part Four. Special and Social Events -- Part Five. Events and Ideas with a Marketing Edge -- Part Six. Attracting and Keeping Audiences and Customers.
Summary: Offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage. Whether it's a grand opening, or a non-profit church fundraiser, this work provides the tools needed to organise an event.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC HF 5734.5 .L63 2008 (Browse shelf(Opens below)) c.1 Available NULIB000013041

Includes bibliographical references and index.

Part 1. What's in an Event? -- Part Two. Routine Events: The Simple Can Be Sublime -- Part Three. Conventions, Conferences and Expos -- Part Four. Special and Social Events -- Part Five. Events and Ideas with a Marketing Edge -- Part Six. Attracting and Keeping Audiences and Customers.

Offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage. Whether it's a grand opening, or a non-profit church fundraiser, this work provides the tools needed to organise an event.

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