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Modules for marketing / Shirley I. Mendoza

By: Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2003Edition: First EditionDescription: ix, 184 pages : illustrations ; 23 cmISBN:
  • 9712337472
Subject(s): LOC classification:
  • HF 5415.1 .M53 2003
Contents:
Module I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines.
Summary: It is written to supplement reading materials in the field of marketing and help students in their study of the subject matter.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .M53 2003 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000012467
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .M53 2003 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000012468
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .M53 2003 c.3 (Browse shelf(Opens below)) c.3 Available NULIB000012469
Browsing LRC - Annex II shelves, Shelving location: Filipiniana, Collection: Marketing Management Close shelf browser (Hides shelf browser)
FIL HF 5415.1 .G925 1990 Marketing management / FIL HF 5415.1 .M53 2003 c.1 Modules for marketing / FIL HF 5415.1 .M53 2003 c.2 Modules for marketing / FIL HF 5415.1 .M53 2003 c.3 Modules for marketing / FIL HF 5415.1 .M99 2000 c.1 Elements of marketing / FIL HF 5415.1 .M99 2000 c.2 Elements of marketing / FIL HF 5415.2 .R64 2016 c.1 User-friendly marketing research /

Includes bibliographical references.

Module I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines.

It is written to supplement reading materials in the field of marketing and help students in their study of the subject matter.

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