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Elements of marketing / Ruby F. Alminar-Mutya

By: Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c2000Edition: THIRD EDITIONDescription: xviii, 293 pages ; 22 cmISBN:
  • 9710860984
Subject(s): LOC classification:
  • HF 5415.1 .M99 2000
Contents:
1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing.
Summary: Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .M99 2000 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000012463
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .M99 2000 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000012464

Includes bibliographical references.

1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing.

Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter.

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