Elements of marketing / Ruby F. Alminar-Mutya
Material type:
- 9710860984
- HF 5415.1 .M99 2000

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex II Filipiniana | Marketing Management | FIL HF 5415.1 .M99 2000 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012463 | ||
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National University - Manila | LRC - Annex II Filipiniana | Marketing Management | FIL HF 5415.1 .M99 2000 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000012464 |
Includes bibliographical references.
1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing.
Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter.
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