Chartered public relations : lessons from expert practitioners / edited by Stephen Waddington
Material type:
TextPublication details: London, United Kingdom : Kogan Page Limited, c2015Description: xxii, 310 pages ; 23 cmISBN: - 9780749473723
- HD 59 .C337 2015
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 59 .C337 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012181 |
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| GC HD 56 .K35 1996 c.2 The Balanced scorecard : translating strategy into action / | GC HD 56 .K35 1996 c.3 The Balanced scorecard : translating strategy into action / | GC HD 59 .A97 2015 Strategic public relations management : planning and managing effective communication programs / | GC HD 59 .C337 2015 Chartered public relations : lessons from expert practitioners / | GC HD 59 .L36 2015 Applied public relations : Cases in stakeholder management / | GC HD 60 .B42 2014 Corporate social responsibility : definition, core issues, and recent developments / | GC HD 60 .F47 2012 c.1 Social responsibility and business / |
The shift to the open organization - the application of public relations within every area of a modern organization -- Developing areas of practice - an exploration of the opportunity in developing areas of public relations -- The application of best practice in markets - an analysis of the application of public relations in different markets -- International - the impact of the globalization of markets on public relations -- Reflections - an examination of the fundamental theories of public relations and their application to modern practice
Chartered public relations discusses in detail, among other things, the shift to the organization, the application of best practice in different markets and the impact of the globalization of markets on public relations.
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