Management information systems : managing the digital firm / Kenneth C. Laudon and Jane P. Laudon
Material type:
- 9781292094007
- T 58.6 .L38 2016

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
![]() |
National University - Manila | LRC - Annex General Circulation | Marketing Management | GC T 58.6 .L38 2016 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012156 |
Browsing LRC - Annex shelves, Shelving location: General Circulation, Collection: Marketing Management Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
||
GC HD 87 .A84 2015 The political economy of good governance / | GC HF 5548 .Q536 2013 Principles of organizational behavior : realities and changes / | GC T 58.6 .L38 2016 Management information systems : managing the digital firm / |
Includes bibliographical references and index.
Part one. Organizations, management, and the networked enterprise. 1. Information systems in global business today -- 2. Global e-business and collaboration -- 3. Information systems, organizations, and strategy -- 4. Ethical and social issues in information systems -- Part two. Information technology infrastructure. 5. It infrastructure and emerging technologies -- 6. Foundations of business intelligence: databases and information management -- 7. Telecommunications, the internet, and wireless technology -- 8. Securing information systems -- Part three. Key system applications for the digital age. 9. Achieving operational excellence and customer intimacy: enterprise applications -- 10. E-commerce: digital markets, digital goods -- 11. Managing knowledge -- 12. Enhancing decision making -- Part four. Building and managing systems. 13. Building information systems -- 14. Managing projects -- 15. Managing global systems.
“For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information. In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today’s businesses—capturing students’ attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today’s workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm’s information systems.”--Publisher's description.
There are no comments on this title.