Marketing management / Greg W. Marshall and Mark W. Johnston
Material type:
TextPublication details: New York, NY : McGraw Hill Education, c2015Edition: 2nd EditionDescription: xxvi, 504 pages : color illustrations ; 28 cmISBN: - 9780078028861
- HF 5415.3 .M3699 2015
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.3 .M3699 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000011509 |
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| GC HF 5415.3 .H69 2013 c.4 Consumer behavior : in the 21st Century / | GC HF 5415.3 .H69 2013 c.5 Consumer behavior : in the 21st Century / | GC HF 5415.3 .H69 2013 c.6 Consumer behavior : in the 21st Century / | GC HF 5415.3 .M3699 2015 Marketing management / | GC HF 5415.3 .P463 1999 Consumer behavior and marketing strategy / | GC HF 5415.5 .H47 1997 The Service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value / | GC HF 5415.5 .J42 1999 Smart things to know about customers / |
Includes index.
Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering - the product experience Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together - global and performance dimensions
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