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Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius

By: Contributor(s): Material type: TextTextPublication details: Singapore : McGraw Hill Education, c2013Edition: Second EditionDescription: lvi, 822 pages ; 26 cmISBN:
  • 9789814626040
Subject(s): LOC classification:
  • HF 5415.12.A78 .M37 2013
Contents:
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.12.A78 .M37 2013 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000009796
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
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GC HF 5415.5 .W56 1991 c.2 The Customer-driven company : moving from talk to action / GC HF 5415.12 .R36 2011 Principles of marketing management / GC HF 5415.12.A78 .M37 2013 c.1 Marketing in Asia / GC HF 5415.12.A78 .M37 2013 c.2 Marketing in Asia / GC HF 5415.12.A78 .M37 2013 c.3 Marketing in Asia / GC HF 5415.12.P6 .P32 1994 Principles of marketing / GC HF 5415.13 .D86 2005 Principles of advertising and IMC /

Includes index.

Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.

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