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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar

By: Material type: TextTextPublication details: Boston, Massachusetts : Harvard Business Review Press, c2004Description: xv, 270 pages : illustrations ; 24 cmISBN:
  • 9781591392101
Subject(s): LOC classification:
  • HF 5415 .K86 2004
Contents:
From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to providing solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From brand acquisitions to brand realization -- From market-driven to market-driving -- From strategic business unit marketing to corporate marketing
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .K86 2004 (Browse shelf(Opens below)) c.1 Available NULIB000009664
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GC HF 5415 .K68 2008 Principles of marketing / GC HF 5415 .K68 2013 c.1 Principles of marketing / GC HF 5415 .K68 2013 c.2 Principles of marketing / GC HF 5415 .K86 2004 Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / GC HF 5415 .K86 2012 Marketing and business management / GC HF 5415 .K87 2001 Principles of marketing / GC HF 5415 .K87 2004 Principles of marketing /

Includes index.

From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to providing solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From brand acquisitions to brand realization -- From market-driven to market-driving -- From strategic business unit marketing to corporate marketing

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