Services marketing : an integrated approach / Raymond P. Fisk, Stephen J. Grove and Joby John

By:

Fisk, Raymond P [author]

Contributor(s):

Grove, Stephen J. ;John, Joby [co-author;co-author]

Material type: Text

TextPublication details: Ohio : Cengage Learning Asia Pte Ltd, c2014Edition: Fourth EditionDescription: xxiii, 261 pages : illustrations ; 26 cmISBN:

9781285057132

Subject(s):

BUSINESS AND MANAGEMENT

LOC classification:

HD 9980.5 .F57 2014

Contents:

Part 1. Foundations of services marketing -- Part 2. Creating the interactive experience -- Part 3. Promising the interactive service experience -- Part 4. delivering and ensuring a successful customer -- Part 5. Management issues in services marketing.

Summary: Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HD 9980.5 .F57 2014 (Browse shelf(Opens below))	c.1	Available		NULIB000009295

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Previous	GC HD 4904.7 .P43 2013 Human capital analytics : how to harness the potential of your organization's greatest asset /	GC HD 9980.5 .D388 2003 c.1 Managing services : using technology to create value /	GC HD 9980.5 .D388 2003 c.2 Managing services : using technology to create value /	GC HD 9980.5 .F57 2014 Services marketing : an integrated approach /	GC HD 111 .A36 1987 Desertification : financial support for the biosphere /	GC HD 1375 .K75 1981 Complete real estate office desk book /	GC HD 1375 .R68 1976 Tax shelter sale-leaseback financing : the economic realities /	Next

Includes index.

Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.

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