Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw
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TextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2013Description: xvi, 208 pages : illustrations ; 24 cmISBN: - 9781118566121
- HF 5415.32 .H65 2013
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.32 .H65 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009236 |
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| GC HF 5415.13 .P47 2010 Basic marketing : a marketing strategy planning approach / | GC HF 5415.13 .P48 2013 Marketing management : knowledge and skills / | GC HF 5415.13 P387 2000 Marketing management : knowledge and skills / | GC HF 5415.32 .H65 2013 Laddering : unlocking the potential of consumer behavior / | GC HF 5415.32 .H69 2010 Consumer behavior : in the 21st Century / | GC HF 5415.32 .S93 2015 Consumer behaviour / | GC HF 5415.33 .H39 2007 Consumer behavior : building marketing strategy / |
Includes index.
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- Latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword
Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze.
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