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Principles of marketing / Louis E. Boone and David L. Kurtz

By: Material type: TextTextPublication details: Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013Description: xvii, 427 pages : illustrations ; 26 cmISBN:
  • 9781285918914
Subject(s): LOC classification:
  • HF 5415 .B66 2013
Contents:
Chapter 1. Marketing: The art and science of satisfying customers -- Chapter 2. The marketing environment, ethics, and social responsibility -- Chapter 3. Consumer behavior -- Chapter 4. Marketing research and sales forecasting -- Chapter 5. Market segmentation, targeting, and positioning -- Chapter 6. Product and service strategies -- Chapter 7. Pricing concepts -- Chapter 8. Pricing strategies -- Chapter 9. Marketing channels and supply chain management -- Chapter 10. Retailers, wholesalers, and direct marketers -- Chapter 11. Integrated marketing communications, advertising and public relations -- Chapter 12. Personal selling and sales promotion.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .B66 2013 (Browse shelf(Opens below)) c.1 Available NULIB000008684
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GC HF 5414 .Z56 2015 Social media marketing all-in-one for dummies / GC HF 5415 .A76 2011 Marketing : an introduction / GC HF 5415 .B13 1994 Marketing / GC HF 5415 .B66 2013 Principles of marketing / GC HF 5415 .E86 1990 Marketing / GC HF 5415 .F47 2013 c.1 Marketing / GC HF 5415 .F47 2013 c.2 Marketing /

Chapter 1. Marketing: The art and science of satisfying customers -- Chapter 2. The marketing environment, ethics, and social responsibility -- Chapter 3. Consumer behavior -- Chapter 4. Marketing research and sales forecasting -- Chapter 5. Market segmentation, targeting, and positioning -- Chapter 6. Product and service strategies -- Chapter 7. Pricing concepts -- Chapter 8. Pricing strategies -- Chapter 9. Marketing channels and supply chain management -- Chapter 10. Retailers, wholesalers, and direct marketers -- Chapter 11. Integrated marketing communications, advertising and public relations -- Chapter 12. Personal selling and sales promotion.

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