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Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius

By: Contributor(s): Material type: TextTextPublication details: Singapore : McGraw Hill Education, c2013Edition: Second EditionDescription: lvi, 822 pages ; 26 cmISBN:
  • 9789814626040
Subject(s): LOC classification:
  • HF 5415.12.A78 .M37 2013
Contents:
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.12.A78 .M37 2013 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000008672

Includes index.

Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.

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