Writing winning business proposals / Richard C. Freed, Joseph D. Romano and Shervin Freed
Material type:
TextPublication details: New York : McGraw Hill Education, c2010Edition: Third EditionDescription: viii, 311 pages : illustrations ; 24 cmISBN: - 9780071742320
- HF 5718.5 .F74 2010
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National University - Manila | LRC - Annex General Circulation | General Education | GC HF 5718.5 .F74 2010 (Browse shelf(Opens below)) | c.1 | Available | NULIB000008284 |
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Includes index.
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process --
The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package
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