Marketing / (Record no. 9788)

MARC details
000 -LEADER
fixed length control field 01172nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285922065
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .F47 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farrell, O. C.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. O. C. Ferrell, G. Thomas M. Hult and William M. Pride
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Andover, Mass. :
Name of publisher, distributor, etc. Cengage Learning Asia Pte Ltd,
Date of publication, distribution, etc. c2013
300 ## - PHYSICAL DESCRIPTION
Extent x, 359 pages :
Other physical details illustrations ;
Dimensions 26 cm.
365 ## - TRADE PRICE
Price amount PHP465
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Strategic marketing management -- Chapter 2. The global marketing environment -- Chapter 3. Selecting target markets -- Chapter 4. Product decisions -- Chapter 5. Developing and managing goods and services -- Chapter 6. Pricing decisions -- Chapter 7. Supply chain management and marketing channels -- Chapter 8. Retailing, wholesaling, and direct marketing -- Chapter 9. Integrated marketing communications -- Chapter 10. Advertising and public relations -- Chapter 11. Personal selling and sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hult, G. Thomas M.;Pride, William M.
Relator term co-author;co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 07/02/2014 Purchased - C&E 465.00   GC HF 5415 .F47 2013 c.1 NULIB000007547 05/20/2025 c.1 05/20/2025 Books