The business of design : (Record no. 9367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02712nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781616890186 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NK 1173 .G73 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Granet, Keith. |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The business of design : |
| Remainder of title | balancing creativity and profitability / |
| Statement of responsibility, etc. | Keith Granet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Princeton Architectural Press, |
| Date of publication, distribution, etc. | c2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP1680 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword -- Introduction -- 1. The foundation of a design business : Design education ; Writing a business plan ; Starting your own firm ; Strategic plan ; Top ten business practices ; Interview with Michael Graves -- 2. Business and financial management : Financial tools ; Budgeting ; Contracts ; Managing profitability ; Interview with John Merrill -- 3. Marketing and public relations : Marketing ; Building a marketing plan ; Public outreach ; Finding a niche ; Learning how to say no ; Public relations ; Interview with A. Eugene Kohn -- 4. Human resources : Finding the right fit ; Reviewing your staff ; Mentoring your staff ; Employee benefits ; Hiring practices ; Firm structure ; Ownership transition ; Building a legacy firm ; Corporate retreats ; Interview with Victoria Hagan -- 5. Project management ; Project kickoff ; Team structure and roles ; Scheduling ; Budgeting ; Contract management ; Technology and project management ; Power of communication ; Interview with Richard Meier -- 6. Product development : Hiring a licensing agent ; Project-development process ; Negotiating the deal ; Managing the deal ; Licensing versus self-production ; Building your own brand -- Conclusion -- Acknowledgments -- Client list -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DESIGN SERVICES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Architecture | LRC - Architecture | National University - Manila | General Circulation | 04/28/2014 | Purchased - Fully Booked | 1680.00 | GC NK 1173 .G73 2011 c.1 | NULIB000007126 | 05/20/2025 | c.1 | 05/20/2025 | Books |