Sports marketing / (Record no. 9143)

MARC details
000 -LEADER
fixed length control field 02123nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071267632
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV 716 .F85 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fullerton, Sam
Relator term author
245 #0 - TITLE STATEMENT
Title Sports marketing /
Statement of responsibility, etc. Sam Fullerton
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachusetts :
Name of publisher, distributor, etc. McGraw Hill Education,
Date of publication, distribution, etc. c2010
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 670 pages :
Other physical details illustrations ;
Dimensions 27 cm
365 ## - TRADE PRICE
Price amount USD77.96
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part one : The Foundation of sports marketing -- 1. Introduction to sports marketing -- 2. The Four domains of sports marketing -- Part two : Marketing through sports -- 3. Marketing through sports using mainstream strategies -- 4. Introduction to sponsorship : concepts, objectives and components -- 5. Sponsorship foundation : developing and selling the proposal -- 6. Pre-Event evaluation : the assessment of sponsorship opportunities -- 7. Leveraging : activation of the sponsorship -- 8. Ambush marketing -- 9. Postevent evaluation : identifying success and failure -- 10. Venue naming rights -- 11. Endorsements -- 12. Licensing -- Part three : The Marketing of sports -- 13. Segmentation of the sports market -- 14. Product decisions in sports marketing -- 15. Distribution decisions and facilities management in sports marketing -- 16. Developing a promotional strategy for the marketing of sports products -- 17. Pricing decisions in sports marketing -- Part four : Emerging issues in sports marketing -- 18. Relationship marketing in the business of sports -- 19. The Role of technology in sports marketing -- 20. Controversial issues in sports marketing
520 ## - SUMMARY, ETC.
Summary, etc. 'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SPORTS -- MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Physical Education - Sports and Wellness LRC - Annex National University - Manila General Circulation 02/17/2014 Purchased - Amazon 77.96   GC GV 716 .F85 2010 NULIB000006902 05/20/2025 c.1 05/20/2025 Books