MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01704nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520100554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
256033021 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5821 .B68 1986 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bovée, Courtland L. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc. |
Courtland L. Bovee and William F. Arens |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, Illinois : |
| Name of publisher, distributor, etc. |
Irwin Inc., |
| Date of publication, distribution, etc. |
c1986 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, various pagings : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Courtesy National Gypsum Company -- Part II. Courtesy The Coca-Cola Company -- Part III. Courtesy Revlon -- Part IV. Courtesy Nike Inc. -- Part V. Courtesy The Interpublic Group of Companies, Inc. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
British novelist Norman Douglas may have captured the essence of advertising's worldwide significance when he remarked: "You can tell the ideals of a nation by its advertisements." Indeed, while the advertising business was viewed as a particularly American institution in the first half of this century, that is certainly no longer the case. Today, everyone living and working in the modern world is under the influence of advertising. Thus, the study of advertising has taken on new importance, not only for the student of business or journal-ism--who may one day be a practitioner- but also for the students of sociology, psychology, political science, economics, history, language, art, or the sciences, all of whom will continue to be consumers of advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONTEMPORARY ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| Relator term |
co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
