MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02337nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520100554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
395359368 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 6146 .H43 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Head, Sydney W. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Broadcasting in America : |
| Remainder of title |
a survey of electronic media / |
| Statement of responsibility, etc. |
Sydney W. Head and Christopher H. Sterling |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
FIFTH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Houghton Mifflin Company, |
| Date of publication, distribution, etc. |
c1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 604 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Global Context -- Chapter 2. The Rise of Radio -- Chapter 3. From Radio to Television -- Chapter 4. Era of Electronic Media -- Chapter 5. Basic Physical Concepts -- Chapter 6. Technology of Traditional Broadcasting -- Chapter 7. Delivery, Distribution, and Storage -- Chapter 8. Stations, Systems, and Networks -- Chapter 9. Broadcast and Cable Advertising --Chapter 10. Other Economic Aspects of Electronic Media -- Chapter 11. Programming Problems, Processes, and Practices -- Chapter 12. Network Programs -- Chapter 13. Nonnetwork Programs -- Chapter 14. Audience Measurement and Testing -- Chapter 15. Social Consequences -- Chapter 16. Agencies of Control -- Chapter 17. FCC Administration of the Law -- Chapter 18. Freedom and Fairness -- Chapter 19. Future Prospects. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Even more than its predecessors, this edition of Broadcasting in America, which appears three decades after the first, has been heavily revised and updated - and this time restructured as well. These changes are due partially to our own evolving views of the field as well as to the substantial changes going on in the field itself. Starting with universally available broadcasting, we take a more unified approach to the many competing electronic media, dealing with them in an integrated fashion reflecting their true audience and marketplace interaction. Given the widespread use of broadcast content on newer delivery systems (most specifically including cable and videocassette recorders), "broadcasting" in this book's title and text now generally refers to all of the electronic media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BROADCASTING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sterling, Christopher H. |
| Relator term |
co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
